Google Removes Covid-Era Structured Data for Home Activities Rich Results Google has recently removed the Covid-era structured data associated with the Home Activities rich results, which allowed online events to be surfaced in search. This feature had been in place since August 2020, providing a platform for online livestreams, pre-recorded events, and various other...
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Google’s SearchLiaison Clarifies Misconceptions About Website Ranking and User Behavior In a series of tweets, Google’s SearchLiaison responded to a question regarding click-through rates (CTR) and HCU (Helpful Content Update) in relation to how Google ranks websites. The response aimed to dispel a common misconception that user behavior alone determines rankings, suggesting that if...
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Google Resolves Site Names Issue in Search Results A site name is crucial for a website as it helps users identify the brand in the search engine results pages (SERPs). For instance, if your company is known as Acme Anvil Company, Google aims to display this name in the SERPs. However, a problem arose...
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Google’s Search Off The Record Podcast Reveals Insights Google’s latest Search Off The Record podcast delved into examples of disruptive incidents that can impact crawling and indexing, shedding light on the criteria used to determine whether or not to disclose such occurrences. Google Search Boasts High Uptime The podcast highlighted the remarkable uptime of...
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Improving Google Ads Conversion Rates: Practical Tips Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that...
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Google Marketing Live 2024: A Look Into the Future of Google Ads After a decade of virtually attending Google Marketing Live, this year, I finally had the chance to experience the event in person. For those unfamiliar, Google Marketing Live is an annual showcase by Google, highlighting major product announcements for Google advertisers. This...
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Google Addresses Concerns About AI Overviews in Search Results The company acknowledges the criticism and odd results generated by the AI overviews but claims that the feature leads to higher user satisfaction and more complex queries being answered. As Liz Reid, Head of Google Search, continues to repeat the same talking points, here’s what’s...
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Google Confirms the Legitimacy of Recently Leaked Internal Documents Google’s emblematic secrecy was recently shaken following the leak of internal documents, the authenticity of which Google has now officially admitted. These documents, containing insights about data Google conglomerates and potentially uses in its search ranking algorithm, led to fervent deliberation and examination among the...
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Revisiting the Notion of a Google Algorithm Data Leak Diving into the volatile debates that underpin the world of Search Engine Optimization, a recent revelation has been garnering intense attention. A series of allegations regarding a supposed Google data leak populated the cyberspaces of SEOs worldwide, stoking anticipations of potential insider knowledge into Google’s...
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Using the Google Ads Search Terms Report to Enhance Profitability In the dynamic world of Google Ads, successful strategy implementation is contingent on delivering the right message to the right people, precisely at the moment when they are exploring the web. Is the essence of your advertisement resonating with your customers? Which terminologies are...
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