Google’s Unwelcomed Spam Update Google’s recent spam update has sparked a wave of criticism within the search marketing and publishing community. Following months of disruptive updates and the controversial rollout of AI Overviews, the mood is somber among website owners. The response to Google’s spam update has been overwhelmingly negative. Many feel that the...
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Understanding Generation Z’s Evolving Search Behavior A recent report from Reddit, in partnership with GWI and AmbassCo, has unveiled intriguing insights into how Generation Z consumers are changing their search habits. The study, which surveyed over 3,000 internet users in the UK, US, and Germany, has highlighted significant shifts in how young people discover...
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Google Enhances Organization Structured Data for Merchant Returns Google has quietly updated its Organization structured data documentation to address concerns regarding merchant returns. The changes were made to clarify two key points and respond to feedback about ambiguities in the previous version. Organization Structured Data and Merchant Returns The recent update to Google’s Organization...
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Google Search Results Shift Towards Ecommerce and User-Generated Content Sites A recent study by the digital marketing agency Amsive has highlighted a significant change in Google’s search results rankings. The study revealed a clear trend of Google favoring ecommerce websites and platforms featuring user-generated content, while reducing the visibility of product review and affiliate...
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Google’s Wide Array of Tools: From AdWords to Gemini Google, known for its dominant search engine, has also developed a plethora of tools and products over the years that have significantly impacted various aspects of our lives. One of the very first tools launched by Google was AdWords on October 23, 2000. Little did...
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Understanding Google Search Console Metrics Google Search Console is a crucial tool that provides valuable insights into how your website performs in Google search results. If you notice a sudden drop in organic traffic, it’s essential to investigate the potential reasons behind this decline. The data available in Google Search Console (GSC) can be...
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Transforming Google Ads Campaigns for Better Conversion Rates Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics...
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Google’s Gary Illyes on Alerting Google to Toxic Links During a recent Q&A session, Google’s Gary Illyes addressed a common concern in the SEO community regarding toxic links and how to notify Google about them. This issue has been a topic of discussion for over fifteen years. Question About Alerting Google To Toxic Links...
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Google Encourages Diversifying Traffic Sources Google’s SearchLiaison recently tweeted encouragement to diversify traffic sources, emphasizing the importance of looking beyond search engine optimization. The tweet sparked a discussion about whether traffic diversity is a ranking factor, to which SearchLiaison clarified that it is not. The Discussion Unfolds During the discussion, a site owner raised...
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This month’s Ask A PPC: Why Are My Google Ads Approved But Have No Impressions? Vijay asks: “Why are my Google Ads approved but have no impressions? How do you fix it?” We’re going to delve into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not...
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