Using Competitor Keyword Analysis to Improve Your SEO Strategy

Unlocking the Secrets of Your Competitors’ SEO Strategies

Are you puzzled as to why your competitors consistently outrank you on search engine result pages (SERPs)? The surprisingly simple yet powerful trick to your competitors’ SEO success could be nestled inside the strategic selection and deployment of appropriate keywords.

Peeking into your competitors’ profitable keyword treasure box could give you a real edge, providing much-needed guidance for your own SEO plan and possibly even landing you a spot higher than your competitors in SERPs. Interested? Let’s delve into the most efficient ways to uncover your competitors’ keywords.

Why Competitor Keyword Analysis is Beneficial

Competitor keywords are essentially the search terms your rivals are wagering on to rank high in SERPs, either through organic means or via paid ads.

Gathering these search terms your competitors depend on could be beneficial in several ways:

  • It helps in identifying and closing keyword gaps: The list of top-ranking keywords that are bringing a bulk of traffic to your competitors could include high-value search terms your strategy may be overlooking. By integrating these keywords into your existing content or using them as inspiration for creating new high-traffic content, you can seal these gaps.
  • Adapting to market trends and customer needs becomes easier: A swift shift in the keywords being optimized by your competitors could be an indication of a changing landscape in market trends or evolving customer demands. By monitoring such keyword changes, you can pivot to new trends swiftly and align your content strategy correspondingly.
  • It assists in enhancing visibility and rankings: Understanding your rivals’ high-performing keywords and pages can aid in identifying their successful patterns such as content format, user intent focus, update frequency, etc. By studying what works best for your competitors (and why), you can learn to harness these tactics for your own website and claim higher positions in SERPs.

How to Identify Your Competitors’ Keywords

There are numerous ways to unearth the keywords embedded within your competitors’ content. It’s important to weigh the advantages and disadvantages of the most popular options to understand which one could be the most effective for you.

Google Keyword Planner

Google’s Keyword Planner, a free service, can be deployed to discover your competitors’ paid keywords. The highlights of this tool are that it’s completely free, provides core SEO metrics such as search volume, competition, and suggested bid prices for each identified keyword, allows for keyword categorization, and offers up to four years of historical data. However, it might be not as precise and extensive as some might require, given that it overlooks organic data, displays search volume data in ranges making it difficult to gauge exact demand, and lacks a feature to compare your and your competitors’ keywords.


SpyFu is a comprehensive SEO and PPC analysis tool that comes with perks like a database providing 10+ years of historical data, easy comparative analysis of yours and your competitor’s keywords, and affordability. But, SpyFu’s shortfalls include potentially outdated keyword data – as it updates monthly on an average, and its limit to catering only 14 countries.

Final Thoughts

Unearthing your competitors’ keywords is undoubtedly an effective way to refine your content strategy and outrank your rivals in SERPs. By following the step-by-step strategies detailed in this discussion, we’re confident you’ll be able to discover high-value keywords that you haven’t considered before.

Now, are you ready to start optimizing your website? We recommend carrying out your own due diligence and picking a tool that best suits your specific needs and budget.

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