Importance of Quality Assurance in Digital Marketing When I first entered the realm of search marketing back in 2005, there was a Tumblr feed dedicated to showcasing poorly set up campaigns that lacked quality assurance checks. Two common culprits were dynamic keyword insertion and general broad match, which often led to disastrous results. Fast...
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The Role of Attribution Modeling in Digital Marketing To effectively enhance conversion rates and ROI in your websites and marketing campaigns, it is imperative to have a deep understanding of your customers’ needs and preferences at different stages of their journey. But how can you determine the factors that drive prospects to engage with...
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