Improving Paid Ad Performance: The Impact of Close Variant Search Terms As managers of paid media, one burning question unites us all: How can we enhance paid ad performance? A recent study conducted by our team revealed a concerning trend – close variant search terms are underperforming, yet they account for over half of...
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Britney Muller Sheds Light on AI at MozCon 2024 At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an enlightening presentation on AI and its impact on digital marketing. Her session, titled “The Hidden Side of AI: What Marketers Need to Know,” provided a thorough overview of AI’s current capabilities...
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Google’s Focus on User Experience Amidst Ads Optimization Google, the search engine giant, undeniably has a vested interest in persuading users to engage more with sponsored advertisements. However, it’s crucial that this promotion doesn’t overwhelm or compromise user experience, and there’s growing concern that Google may be missing the mark on maintaining this balance....
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Unraveling the Impact of Artificial Intelligence Overviews on Organic Traffic As the sun set two weeks post the launch of Artificial Intelligence Overviews (AIOs) by global tech giant, Google, numerous entities hopped aboard the analysis train. The goal was simple, yet convoluted — delve into the early data and assess the impact on organic...
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An Exploration into the Transformation of Ecommerce Search Visibility The world of digital marketing is evolving at an accelerating pace, and one phenomenon driving this transformation is Google’s Artificial Intelligence (AI) overviews. To shed light on this, renowned digital consultant Bartosz Góralewicz, the brilliant mind behind Onely, conducted an extensive analysis of 25,000 ecommerce...
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A Comprehensive Review of Google’s Core Algorithm Updates: Impacts and Responses Traditionally, Google has been known to release updates to its core algorithm approximately two to three times annually. However, a deviation from this trend was observed in the previous year with a record four updates being released. Highlighting this evolutionary trajectory, the industry...
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Job Listings for SEO Roles Drop by 37% in Q1 2024 An analysis conducted by specialty job board SEOJobs.com revealed a significant 37% decrease in job listings for SEO roles in the first quarter of 2024 when compared to the previous year. The data was compiled from over 80,000 job listings posted by 4,700...
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Google CEO Discusses Implementation of AI in Search Results In a recent interview, Google CEO Sundar Pichai delved into the company’s use of Artificial Intelligence (AI) in search results and touched on concerns from publishers and website owners regarding its potential impact on web traffic. Background on AI in Google Search Over time, Google...
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Analysis of Google’s Impact on Small Sites In recent times, the criticism directed towards Google for allegedly harming small websites has become increasingly vocal. Instances like HouseFresh and Retro Dodo have drawn significant attention, presenting compelling arguments against the tech giant. The introduction of hardcore updates and the growing tension between SEO professionals, publishers,...
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The Impending Changes Driven by Google Chrome’s Phase-Out of Third-Party Cookies The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be significant for those who rely on them for data collection. Understanding the Shift As Google Chrome transitions away from third-party cookies, marketers and businesses must...
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