Google’s Gary Illyes on Alerting Google to Toxic Links During a recent Q&A session, Google’s Gary Illyes addressed a common concern in the SEO community regarding toxic links and how to notify Google about them. This issue has been a topic of discussion for over fifteen years. Question About Alerting Google To Toxic Links...
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Google Encourages Diversifying Traffic Sources Google’s SearchLiaison recently tweeted encouragement to diversify traffic sources, emphasizing the importance of looking beyond search engine optimization. The tweet sparked a discussion about whether traffic diversity is a ranking factor, to which SearchLiaison clarified that it is not. The Discussion Unfolds During the discussion, a site owner raised...
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Understanding Schema.org and Structured Data Markup Schema.org is a valuable collection of vocabulary used for structured data markup on web pages. This structured data can significantly improve SEO outcomes by enabling rich snippets in search engine results. Platforms like Google and Microsoft utilize this markup to enhance the visibility of content. Established in 2011,...
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LinkedIn Enhances Newsletter Features for Creators LinkedIn is rolling out several new features to support creators who publish newsletters on its platform. The goal is to facilitate audience growth and reader engagement, making it easier for creators to connect with their followers. Increasing Trend in Newsletter Publishing According to LinkedIn, the number of members...
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This month’s Ask A PPC: Why Are My Google Ads Approved But Have No Impressions? Vijay asks: “Why are my Google Ads approved but have no impressions? How do you fix it?” We’re going to delve into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not...
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Dokan Pro Plugin Vulnerability Recently, WooCommerce and Wordfence issued advisories regarding vulnerabilities in the Dokan Pro plugin. Wordfence warned about a critical SQL Injection vulnerability that could allow unauthenticated attackers to access sensitive information from a website database. Dokan Pro WordPress Plugin The Dokan Pro plugin enables users to create a multi-vendor marketplace within...
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Google Removes Covid-Era Structured Data for Home Activities Rich Results Google has recently removed the Covid-era structured data associated with the Home Activities rich results, which allowed online events to be surfaced in search. This feature had been in place since August 2020, providing a platform for online livestreams, pre-recorded events, and various other...
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YouTube Introduces New ‘Thumbnail Test & Compare’ Feature YouTube is set to launch a new feature called ‘Thumbnail Test & Compare’ for all channels in the coming weeks. This tool will allow creators to upload and test up to three different thumbnails for each video to determine which performs best. How Thumbnail Testing Works...
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Google’s SearchLiaison Clarifies Misconceptions About Website Ranking and User Behavior In a series of tweets, Google’s SearchLiaison responded to a question regarding click-through rates (CTR) and HCU (Helpful Content Update) in relation to how Google ranks websites. The response aimed to dispel a common misconception that user behavior alone determines rankings, suggesting that if...
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Maximizing Results with a Tight PPC Budget Many advertisers face the challenge of working with a limited budget for pay-per-click (PPC) advertising. This constraint often leads to the question, “How much should we spend?” Determining the right budget is crucial as it sets the foundation for your entire PPC strategy. Setting Expectations For The...
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